Creating product that helps people do what they do in style.
All of Us is a new brand developed in conjunction with TV travel host, Andrew Zimmern centered around travel. The core tenet of the brand is to travel with tolerance, cultural curiosity, and emotional generosity. When we carry All of Us travel goods, we declare our intention to go into the world together, wholeheartedly, and in solidarity with the many millions of refugees who travel by necessity due to conflict and crisis. We know that people are looking for ways to help worthy causes but money can be hard to come by so 10% of all sales go to the International Rescue Committee.
During my time at Fox Racing it was my responsibility to design and develop bags across all categories including motocross gear bags, mountain bike hydration bags, men's lifestyle bags and body shapes for Jrs backpacks. It was important to collaborate with multiple teams and interpret each divisions direction to ensure product cohesion.
I began my career with this iconic surf brand, cutting my teeth on the early Stormproof lines. Through a license deal, years later, I served as Design Director for the Quiksilver bag program including Roxy and DC shoes. Here's a look at some of the collections.
As Design Director I collaborated with the licensing team at Quiksilver Inc. to produce bag lines that would effectively target their skate market.
As Design Director, I led a group of talented designers to create lines that could live in multiple distribution channels. I personally coordinated all products created for Puerto Rico, an area that requires a unique POV that reflects their island style.
Puerto Rico has it's own unique point of view. These bags reflects the island style.
O'Neill sandals - exploring sand to sidewalks
Bags made for that epic surf trip, the guy who doesn't want to carry the same bag all the other guys at work have, or the kid that wants to stand apart from the others at school.
Designed in collaboration with founder Kelly Slater and a team of athletes from around the globe including Dane Reynolds, Jeremy Flores and others. Engineered for performance under the harshest conditions.
Great product start with a sketch.
chrispittsdesign@icloud.com | 310.619.5081 | Southern California